"Take the Wheel" is a concept campaign that I came up with for Zipcar. The goal of the campaign is to encourage viewers to choose Zipcar as their mode of transport, while highlighting some fun, unique, and entertaining aspects of the service. Zipcar is the world's largest car sharing service, with it's mission to provide eco-friendly transportation alternatives. I worked as a brand communications and social media marketing intern for Zipcar. Shown are some concept ads for both digital and outdoor that I created for the client.