DIRECTOR OF ART
ZipcarPosters.jpg

ZIPCAR

Zipcar

"Take the Wheel" is a concept campaign that I came up with for Zipcar. The goal of the campaign is to encourage viewers to choose Zipcar as their mode of transport, while highlighting some fun, unique, and entertaining aspects of the service. Zipcar is the world's largest car sharing service, with it's mission to provide eco-friendly transportation alternatives. I worked as a brand communications and social media marketing intern for Zipcar. Shown are some concept ads for both digital and outdoor that I created for the client. 

ZipcarPosters.jpg
Zipcar+Transportation+Billboard+Mockup.jpg
Zipcar+Sunset+Billboard.jpg
Rider+Cards.jpeg
Rider+Box.jpeg
Yes, National Cupcake Day is real. The contest was to guess how many Hostess cupcakes fit inside this Hostess Zipcar and win a years supply of chocolate Hostess cupcakes. Participants were able to submit their cupcake estimate via Twitter and hashtag #BuckleYourSweetBelt. The winner was awarded a years supply of cupcakes (and dental floss).

Yes, National Cupcake Day is real. The contest was to guess how many Hostess cupcakes fit inside this Hostess Zipcar and win a years supply of chocolate Hostess cupcakes. Participants were able to submit their cupcake estimate via Twitter and hashtag #BuckleYourSweetBelt. The winner was awarded a years supply of cupcakes (and dental floss).